For the past year or so I’ve been using Google Analytics because it’s free, before that I used a premium service called Clicky.
Why have I picked it up again? Well I do have to pay out money for it, but I just find it so much easier to use than Analytics.
Direct links to pages people view in real time
When I’m not working through a set task list, I like to improve my sites based on what pages I see people viewing at that moment.
This means that I can find old parts of the site that needs updates but have been overlooked because it wasn’t included in the monthly stats report (easy when lots of subpages).
Full links to referral pages
Another issue I had with Analytics was that it was super hard to get the full URL of a page that was linking to yours. The reports I could see just showed the domain, while Clicky made it very clear where incoming traffic was coming from.
Analytics might offer a load of features and be great for a free service but it seems that it is designed for the depth of large organisation and marketing department.
I do admit that I may be using Analytics completely wrong, but I’ll take the simplicity.